As a business you can engage with external design help at many levels. Sometimes its a simple piece of advice on how you might manage a part of the process other times its a complete strategy bringing ideas to life. In my 40 years of consultancy experience I have engaged with business at every point along the process and understand that managing design, and the expectation of that design process, is key to its success.

Design is a valuable asset to a business, it’s important to instil a philosophy of ‘design matters’ within your company so that it becomes part of your culture. I work with you and your team adding my creative partners where necessary that delivers that culture. Thats exactly what we did at Focusrite. At the start we created brand values for both brands and then created product values that aligned themselves with the brands. This not only informed and guided the product design process on numerous projects but also every touchpoint with the customer from the online presence, POS, packaging, events, in store branding..everything. We created a holistic brand story. This Design strategy took the products to new levels which reflected in dramatically increased sales and value for the business. This has been a very valuable journey for Focusrite, and like any journey you need to know where you are going so you know when you get there. Let me take you on that journey. Call 07803 208822

“Good design is obvious. Great design is transparent “

JOE SPARANO